MAEDER
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Le groupe Mäder
Strategy

The Group's strategic objectives are as follows:

• To become one of the market’s top independent manufacturers of industrial paints

• To develop production of advanced technology resins

• To use our expertise in technological products to build distribution partnerships for developing private labels of decorative paints

What are the means for meeting these objectives?

Developing new technologies:

  • Development of environmentally-friendly technologies
  • Improving the physico-chemical properties of our products
  • Simplifying the application process

Making the client the main focus of our approach and providing specific, tailor-made customer service:

  • Drawing up specifications
  • Defining the application methods
  • Training personnel in application techniques
  • Providing comprehensive technical assistance for both products and processes
  • Providing on-site project management (sealing and paint-related projects)
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