The Group's strategic objectives are as follows:

• To become one of the market’s top independent manufacturers of industrial paints

• To develop production of advanced technology resins

• To use our expertise in technological products to build distribution partnerships for developing private labels of decorative paints

What are the means for meeting these objectives?

Developing new technologies:

• Development of environmentally-friendly technologies
• Improving the physico-chemical properties of our products
• Simplifying the application process

Making the client the main focus of our approach and providing specific, tailor-made customer service:

• Drawing up specifications
• Defining the application methods
• Training personnel in application techniques
• Providing comprehensive technical assistance for both products and processes
• Providing on-site project management (sealing and paint-related projects)